Social Media & Digital Marketing Specialist (Travel)

TL;DR

Social Media & Digital Marketing Specialist (Travel): Developing and executing social media and email marketing strategies for a travel brand with an accent on community growth and visual storytelling. Focus on creating high-engagement short-form video content and optimizing EDM campaigns to drive bookings.

Location: Australia

Company

hirify.global is a professional outsourcing and staffing agency providing global talent solutions.

What you will do

• Manage and grow social media channels including Instagram, TikTok, Facebook, and Pinterest.
• Create compelling visual travel content, including reels, destination highlights, and itineraries.
• Design and execute targeted EDM campaigns via MailChimp to promote travel products.
• Collaborate with influencers, hotels, and tourism partners to enhance brand exposure.
• Analyze performance metrics and provide monthly strategic recommendations.
• Segment and maintain the membership database for effective campaign delivery.

Requirements

• 2+ years of experience in social media management for the travel, hospitality, or tourism industry.
• Proficiency in email marketing platforms, specifically MailChimp.
• Proven track record of creating short-form video content (TikTok, Reels).
• Basic photo and video editing skills using Canva, Adobe, or CapCut.
• Strong storytelling and copywriting skills for destination marketing.
• Must be based in Australia

Culture & Benefits

• Flexible part-time schedule (20-34 hours per week).
• Opportunity to work within the dynamic and inspiring travel industry.
• Creative, proactive, and customer-focused work environment.