Senior Manager, Consumer and Competitor Insights (iGaming)

TL;DR

Senior Manager, Consumer and Competitor Insights (iGaming): Leading group-level consumer and competitor research to drive strategic decision-making in marketing and product development with an accent on online casino player behavior and market trends. Focus on designing qualitative and quantitative research programs, translating complex data into actionable business narratives, and optimizing customer acquisition and retention.

Location: Hybrid in Tallinn, Estonia. Open to candidates based in the EU.

Company

Award-winning gaming company providing B2C and B2B sportsbook, casino, and poker platforms across international markets.

What you will do

• Lead group-wide consumer insight programs to inform marketing, product, and strategy.
• Design and manage qualitative and quantitative research on brand, UX, and customer satisfaction.
• Analyze customer behavior to identify drivers of acquisition, retention, and loyalty.
• Deliver competitor insights by tracking trends and analyzing customer journeys.
• Present actionable recommendations and narratives to senior stakeholders.
• Manage research partners and tools to ensure high-quality delivery from brief to insight.

Requirements

• 5+ years of experience in consumer insights, market research, or a related analytical field.
• Expertise in qualitative and quantitative research design and interpretation.
• Proficiency with tools such as SQL, Excel, Tableau, Power BI, or survey platforms.
• Fluency in English is essential.
• Must be based in the EU; residence permit sponsorship is available.

Nice to have

• Experience in online casino, gaming, or similar fast-paced consumer industries.

Culture & Benefits

• 28 days of vacation with flexible working hours.
• Monthly sports/health compensation and an in-house gym.
• Supplemental Training Program and company-wide knowledge-sharing opportunities.
• Dog-friendly office in the heart of Tallinn with free parking and beverages.
• Comprehensive relocation support for a smooth transition.

Hiring process

• Screening interview, follow-up interview, and technical task.
• Leadership panel interview and task presentation.
• Background check and offer.