Product Marketing Lead (eCommerce)

TL;DR

Product Marketing Lead (eCommerce): Defining product market positioning and driving go-to-market excellence for AI-powered loyalty and reviews solutions with an accent on customer-centric storytelling and cross-functional alignment. Focus on translating technical capabilities into value-driven narratives and enabling sales teams for global brand growth.

Location: Hybrid (Tel-Aviv)

Company

hirify.global is an AI-powered platform helping global eCommerce brands increase conversion and loyalty through reviews and loyalty solutions.

What you will do

• Develop and execute go-to-market strategies for new product launches and feature releases.
• Create compelling product messaging and positioning to communicate value to target audiences.
• Translate technical product capabilities into customer-centric stories and use cases.
• Equip Sales and Customer Success teams with effective collateral, training, and competitive insights.
• Collaborate cross-functionally with Product, R&D, and Go-to-Market teams to align product goals with business impact.

Requirements

• At least 4 years of experience in product marketing, preferably in a fast-paced tech environment.
• Native-level English communication skills (written and verbal).
• Exceptional storytelling and messaging abilities focused on clarity and impact.
• Proven ability to work cross-functionally with Product, Sales, and Marketing teams.

Nice to have

• Experience working in B2B SaaS environments.
• Professional background in the eCommerce industry.

Culture & Benefits

• Culture of openness, innovation, and ownership where every voice is heard.
• Collaborative environment focused on data-driven and creative thinking.
• Opportunity to work with a global set of over 30,000 brands.
• Environment where individual growth is valued and ideas lead to direct impact.