Head of CRM Strategy (Igaming)

TL;DR

Head of CRM Strategy (Igaming): Lead the strategic vision and execution of CRM campaigns across all four brands, driving player engagement and retention through data-driven campaign excellence. Focus on building performance frameworks, leading and developing teams, and overseeing full campaign lifecycles from ideation to optimization.

Location: Hybrid in Gibraltar or Malta offices; open to remote candidates in European time zones (GMT to GMT+3) with occasional travel to offices

Company

hirify.global delivers captivating Free-to-Play Social Casino and gaming experiences with a global team of talented professionals revolutionizing the industry.

What you will do

• Own strategic planning and execution of campaign activity across brands, translating business goals into actionable CRM strategies
• Act as strategic bridge between Retention, Product, BI, and Brand teams, driving cross-departmental growth initiatives
• Build performance frameworks, reporting dashboards, and lead quarterly reviews for innovation
• Lead and develop two Strategy Managers and their teams (Reactive CRM, Automation, Monetisation) with coaching and succession planning
• Oversee full campaign lifecycle in Bloomreach and Retool, ensuring flawless execution and optimization
• Foster innovation culture and measurable impact through team collaboration

Requirements

• 5+ years in strategic leadership within CRM/lifecycle marketing, preference for gaming or free-to-play industries
• Track record managing high-performing teams (8+ people) and scaling CRM in multi-brand environments
• Deep expertise with CRM platforms (Bloomreach preferred), campaign execution, and data analysis (SQL, Looker/Tableau/Power BI)
• Strong understanding of player lifecycle, segmentation, and monetization in gaming
• Excellent stakeholder management and data-driven mindset for cross-functional collaboration

Culture & Benefits

• Autonomy to innovate in player engagement strategy with cutting-edge tools
• Work with a passionate global team shaping experiences for millions of players
• Direct impact on business growth while developing talent
• Commitment to equal opportunities, diversity, and inclusive environment