Head of Strategic and Creative Marketing (EdTech)

TL;DR

Head of Strategic and Creative Marketing (EdTech): Leading a 30-person creative team to align performance analytics with visual storytelling for a global online education platform with an accent on brand strategy and multi-channel execution. Focus on optimizing ad creatives via data-driven insights, mentoring a diverse creative team, and scaling a cohesive global brand voice.

Location: Fully remote

Company

hirify.global is a global leader in online English education for children aged 4–12, serving over 100,000 students across 50+ countries.

What you will do

• Supervise the daily workflow and establish project budgets for a 30-person creative department.
• Bridge the gap between performance analytics (PPC, SMM) and visual storytelling to drive ROI.
• Lead creative brainstorming sessions and provide assertive, on-brand feedback as a mentor.
• Mentor and manage a diverse team of graphic designers, copywriters, instructional designers, and multimedia specialists.
• Oversee the design and execution of all creative assets across CRM, website, email, social media, and video content.
• Utilize Metabase performance metrics to continuously optimize ad creatives.

Requirements

• At least 7 years of creative leadership experience, preferably within the EdTech sector.
• Proven track record of managing medium-sized teams in hyper-growth environments.
• Demonstrated experience adapting design and messaging across regional and cultural factors on a global scale.
• Expert knowledge of Adobe Creative Suite, Figma, video editing tools, and Generative AI tools.
• Successful experience creating original UGC campaigns for social media and search engines.
• Confidence in presenting to international stakeholders and defining clear priorities.

Culture & Benefits

• Fully remote work arrangement.
• Opportunity to shape the future of AI-driven education.
• Unlimited holidays based on trust and delivery.
• Performance bonuses and stock options.
• Dynamic team environment focused on innovative product building.