International Commercial Strategy Lead (gn) - ESN

TL;DR

International Commercial Strategy Lead (ESN): Translating German go-to-market playbook into market-specific strategies for international sales teams with an accent on market entry, assortment curation, promotional guardrails, and in-store activations. Focus on adapting strategies to local dynamics, enabling sales execution with actionable materials, and tracking performance through KPIs like distribution and promo ROI.

Location: Netherlands, UK or Germany, remote with flexibility to travel between international European markets and regular visits (1-2x/month) to HQ in Hamburg, Germany.

Company

hirify.global (TQG) is an innovative provider of sports nutrition products, bringing together leading brands ESN and More Nutrition.

What you will do

• Define market entry strategies by identifying winning channels, key accounts, and categories while adapting the German playbook to local dynamics.
• Curate A-assortment by building a focused product portfolio balancing hero SKUs with local retailer needs.
• Set promotional guardrails including pricing, promotion depth, and trade investment to protect brand equity.
• Develop in-store activation playbooks and channel-specific toolkits for sales teams.
• Enable sales teams with actionable materials like sell-in decks, assortment rationale, and promotional frameworks.
• Track performance with KPIs (distribution, sell-through, promo ROI) and establish review cadences.
• Ensure brand alignment as interface between German core team and international markets.

Requirements

• 8+ years in key account management, category management, and trade marketing, ideally in sports nutrition, FMCG, or consumer health.
• Strong KAM expertise with full ownership of major accounts, including JBP negotiations and trade term management.
• Mastery of category management tools: range reviews, planogram development, shopper insights, space-to-sales optimization.
• Deep trade marketing experience in activation planning, promotional architecture, sell-in materials, and in-store execution.
• Experience across multiple European markets and ability to adapt strategies locally.
• Fluent in English; German or another European language as a strong plus.

Nice to have

• Think like a GM, focusing on sell-through alongside brand fit.
• Simplify complex strategies into sales-ready tools.
• Thrives in ambiguity, building structure from scratch.
• Commercial edge to protect value in promotions.
• Curiosity about sports nutrition category variations.

Culture & Benefits

• High-performing, diverse, and inclusive culture in a fast-growing team of 1,200+ employees passionate about sports nutrition.
• Flexible working hours and remote work options.
• Attractive employee discounts (50% on products), E-gym Wellpass subsidy (Classpass in NL & UK), workation.
• 28 days vacation/year; corporate benefits (Germany-specific).
• Ongoing professional growth, team spirit, and exciting work environment blending lifestyle and career.