ASO Manager

TL;DR

ASO Manager (Mobile Games): Own creative testing and keyword optimization processes across assigned titles with an accent on improving organic visibility, conversion, and store performance through data-driven decisions. Focus on monitoring KPIs, analyzing trends, executing store changes, and collaborating with stakeholders on experiments.

Location: Hybrid model (3 days from the office in Warszawa, Mazowieckie, Poland)

Company

Top-grossing mobile games studio that brings people together through fun and social experiences from offices in Poland.

What you will do

• Own creative testing processes including setup, validation, tracking, documentation, and follow-up across assigned titles.
• Own keyword optimization processes including research, implementation, tracking, and refinement.
• Monitor and analyze store KPIs such as CVR, installs, visibility, and organic traffic trends.
• Analyze paid and organic traffic interactions with focus on organic performance and store impact.
• Prepare analyses and recommendation proposals based on data, experiments, and trends.
• Execute metadata updates, asset uploads, and store changes accurately and on time.
• Work closely with Creative and other stakeholders to support experiments and asset updates.
• Maintain documentation of experiments, keyword learnings, and performance insights.

Requirements

• Experience in ASO, mobile growth, digital marketing, performance marketing, or related analytical role.
• Understanding of App Store and Google Play environments.
• Understanding of key store KPIs including CVR, installs, visibility, and organic traffic.
• Experience with creative testing, A/B testing workflows, or experimentation processes.
• Experience with keyword research and optimization for app stores.
• Ability to analyze performance data and turn it into clear recommendations.
• Strong attention to detail, operational accuracy, organizational skills, and ability to manage multiple priorities.
• Ability to work cross-functionally with stakeholders.

Nice to have

• Experience working on mobile games, especially social casino genre.
• Hands-on experience with ASO tools, store intelligence platforms, or mobile market research tools.
• Understanding of how store performance connects with monetization, player intent, and game lifecycle.