Senior Activations Manager

TL;DR

Senior Activations Manager (Crypto): Identify high-conversion zones and execute scalable ground activation strategies across transport hubs, campuses, retail, and events with an accent on foot traffic analysis, team deployment, and ROI optimization. Focus on tracking key metrics like CAC, conversion rates, and ARPU, analyzing performance, and continuously optimizing deployment strategies.

Hybrid in Taguig City, Metro Manila, Philippines

Company

Pioneer crypto brand in the Philippines with 18M+ users, fully regulated by BSP, offering crypto trading and financial services via mobile app.

What you will do

• Identify and prioritize high-conversion activation zones based on foot traffic, user quality, and commercial potential
• Design and execute scalable activation playbooks and deploy field teams across various environments
• Track and optimize key metrics including CAC, conversion rates, ARPU, and transaction behavior
• Analyze performance by location, staff, incentives, and messaging to improve ROI
• Manage vendors and agencies, negotiate contracts, and collaborate with Product, CRM, Community, and Marketing teams

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or related field
• 5–7+ years in marketing with strong ground activation / field marketing / offline acquisition experience
• Proven experience managing large-scale on-ground deployments (multi-location, 50+ staff)
• Strong understanding of conversion funnels, CAC, and performance optimization
• Experience managing vendors/agencies and negotiating contracts
• Excellent communication, stakeholder management, and analytical skills (Excel, dashboards, BI tools)
• Ability to operate in a fast-paced, execution-driven environment

Nice to have

• Experience in fintech, telco, e-wallet, or crypto
• Familiarity with referral systems, incentives, and growth loops

Culture & Benefits

• Cross-functional collaborations to impact customer experience
• Fast-growing organization expanding outside APAC with career advancement opportunities
• Culture welcoming data-backed ideas for meaningful changes