Head of Product (DTC E-commerce)

TL;DR

Head of Product (DTC E-commerce): Define and own multi-quarter product vision and roadmap for core hair tools portfolio and new opportunities with an accent on customer research, competitive analysis, and supplier management. Focus on launching new products, optimizing existing ones through feedback analysis, and building structured development processes with experimentation.

Location: Austria (Remote)

Company

Fast-growing DTC e-commerce business focused on beauty and haircare products.

What you will do

• Define and own the product vision and roadmap, expanding beyond a single hero product
• Conduct customer research, competitive analysis, and market validation
• Source, evaluate, and launch new products through suppliers and manufacturers
• Improve existing products based on feedback, returns, reviews, and NPS
• Design and iterate experiments with clear hypotheses and metrics
• Collaborate with marketing, operations, and partners for alignment and execution
• Build a flexible product development process and lead a small team as the business scales

Requirements

• 4+ years in Product, Category, or Brand Management in DTC e-commerce, consumer products, beauty, or haircare
• Proven track record of launching products and running lean experiments
• Strong customer insight skills from interviews, surveys, and feedback
• Analytical expertise to interpret data, track KPIs, and make decisions
• Experience collaborating with performance marketing teams
• High bias for action, structured approach, and end-to-end decision-making
• Excellent communication to explain trade-offs

Nice to have

• Experience with older or accessibility-focused customer segments
• Knowledge of hair tools, beauty devices, or assistive products
• Working with Asian manufacturers (e.g., China)
• Familiarity with reviews, NPS, and feedback systems
• Exposure to performance marketing, CRO, or growth teams

Culture & Benefits

• Full ownership and autonomy over product strategy
• Remote-first with global flexibility
• High-impact role influencing revenue and growth
• Collaborative, fast-paced, experimental environment
• Opportunity to build and lead a product team
• Cross-functional strategic exposure