Director of Shopify (DTC)

TL;DR

Director of Shopify (DTC): Own and scale the Shopify channel end-to-end as a major revenue driver with an accent on technical expertise, CRO, lifecycle marketing, and data analytics. Focus on optimizing conversion funnels, building advanced dashboards, launching products rapidly, and leading a specialized team.

Location: Mexico / Remote with flexible scheduling aligned to PST

What you will do

• Own and scale the Shopify channel, driving revenue growth, CVR, AOV, and LTV.
• Manage Shopify ecosystem including themes, integrations, site performance, and infrastructure.
• Lead product launches with optimized pages, bundles, subscriptions, and merchandising.
• Drive CRO through A/B testing, funnel optimization, and data-driven experiments.
• Build analytics dashboards for performance tracking across traffic, conversion, and economics.
• Develop lifecycle marketing strategies (email/SMS) to boost retention and subscriptions.
• Collaborate cross-functionally and establish scalable processes and best practices.
• Build, mentor, and lead a high-performing Shopify team.

Requirements

• Proven experience scaling Shopify stores in DTC brands with impact on revenue, CVR, AOV, LTV, retention.
• Strong expertise in Shopify: themes, Liquid, apps, integrations, platform capabilities.
• Advanced skills in analytics, CRO, A/B testing, performance optimization, dashboard building.
• Deep experience with Klaviyo for lifecycle marketing: segmentation, automation, attribution.
• Solid understanding of tracking, attribution, pixel/event implementation for paid channels.
• Experience in supplements, health/wellness, or regulated DTC categories highly preferred.
• Strong cross-functional collaboration and intrapreneurial mindset with ownership.
• Leadership experience or readiness to build and manage teams.

Culture & Benefits

• Competitive salary with performance-based incentives.
• Fully remote with flexible scheduling aligned to PST.
• Full ownership of high-growth DTC channel.
• Career growth in fast-paced entrepreneurial environment.
• Cross-functional leadership exposure and strategic decision-making.
• Access to tools, resources for learning and development.