Mobile Games Ads Creative Director (Gamedev)

TL;DR

Mobile Games Ads Creative Director (Gamedev): Lead creative vision and execution of high-impact video advertising campaigns for a mobile game, shaping player discovery through diverse ad formats. Focus on defining strategy, managing production pipeline, analyzing performance metrics, and iterating concepts for optimal installs and engagement.

Location: Remote in Argentina

Company

High-growth mobile game studio with global reach and innovative team culture.

What you will do

• Define and execute comprehensive creative strategy for video ads including gameplay edits, trailers, and experimental formats
• Lead team of video editors to deliver high-quality, high-volume creative assets
• Collaborate with user acquisition teams to analyze metrics like hook rates and conversions, refining campaigns accordingly
• Monitor trends on platforms like TikTok and Meta, plus conduct competitive analysis
• Ensure brand consistency while experimenting within short-form video constraints

Requirements

• 5+ years in mobile gaming, performance marketing, or digital ad agency
• Proven track record of ad creatives driving installs and performance
• Strong grasp of short-form video dynamics, especially initial hooks
• Proficiency in Adobe After Effects and Premiere Pro; Unity/Unreal a plus
• Balance of data-driven insights and creative risks
• Excellent leadership, communication, and project management in fast-paced settings

Culture & Benefits

• Competitive salary aligned with experience
• Flexible remote-friendly environment
• Comprehensive health and wellness benefits
• Access to cutting-edge creative tools
• Collaborative culture focused on experimentation and impact