Mobile Games Ads Creative Director (Gamedev)

TL;DR

Mobile Games Ads Creative Director (Gamedev): Lead the creative vision and execution of high-impact video advertising campaigns for a mobile game with an accent on performance-driven formats, storytelling, and data insights. Focus on defining strategies, managing production pipelines, and optimizing based on metrics like hook rates, retention, and conversions.

Location: Remote in Kenya

Company

High-growth mobile game studio with global reach and innovative team culture.

What you will do

• Define and execute creative strategy for video ads including gameplay edits, trailers, UGC, and experimental formats
• Lead and manage a team of video editors for high-quality, high-volume assets
• Collaborate with user acquisition teams to analyze metrics and refine campaigns
• Monitor trends on TikTok, Meta, and mobile ad networks
• Conduct competitive analysis to identify winning patterns
• Ensure brand consistency with bold experimentation in short-form video

Requirements

• 5+ years in mobile gaming, performance marketing, or digital ad agencies
• Proven track record of ad creatives driving installs and performance
• Strong understanding of short-form video dynamics and user attention hooks
• Proficiency with Adobe After Effects and Premiere Pro
• Ability to balance data insights with creative risks
• Excellent leadership, communication, and project management skills

Culture & Benefits

• Competitive salary aligned with experience
• Flexible remote-friendly work environment
• Comprehensive health and wellness benefits
• Access to cutting-edge creative tools and resources
• Collaborative culture focused on experimentation and impact