Mobile Games Ads Creative Director

TL;DR

Mobile Games Ads Creative Director (Performance Marketing): Lead the creative vision and execution of high-impact video advertising campaigns for a mobile game with an accent on diverse ad formats, performance optimization, and data-driven iteration. Focus on transforming player insights into compelling creatives, managing production pipelines, and experimenting with trends to drive installs and engagement.

Location: United Arab Emirates, Remote

Company

High-growth mobile game studio with global reach and innovative team culture.

What you will do

• Define and execute comprehensive creative strategy for video ads including gameplay edits, trailers, UGC, and experimental formats
• Lead and manage a team of video editors for high-quality, high-volume creative assets
• Collaborate with user acquisition teams to analyze metrics like hook rates, retention, and conversion to optimize campaigns
• Monitor industry trends on TikTok, Meta, and mobile ad networks; conduct competitive analysis
• Ensure brand consistency while experimenting within short-form video constraints

Requirements

• 5+ years in mobile gaming, performance marketing, or digital advertising agency
• Proven track record of ad creatives driving installs and campaign performance
• Strong understanding of short-form video dynamics and user attention capture
• Proficiency with Adobe After Effects and Premiere Pro; Unity or Unreal familiarity a plus
• Balance data insights with creative instincts in fast-paced environment
• Excellent leadership, communication, and project management skills

Culture & Benefits

• Competitive salary aligned with experience and performance
• Flexible remote-friendly work environment
• Comprehensive health and wellness benefits
• Work on high-growth mobile game with global audience
• Access to cutting-edge creative tools and resources
• Collaborative culture focused on experimentation and impact