Lead User Acquisition Manager (Google Ads)
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Описание вакансии
TL;DR
Lead User Acquisition Manager (Google Ads/iOS): Driving growth for iOS subscription products by scaling Google Ads as the primary acquisition lever with an accent on unit economics, funnel optimization, and data-driven scaling. Focus on managing end-to-end UA performance and aligning product, monetization, and analytics teams to maximize profit.
Location: Remote or Office (location not specified)
Company
is an international company focusing on high-performance business units and iOS subscription products.
What you will do
- Take full ownership of product performance within the business unit to directly contribute to profit growth.
- Manage paid traffic acquisition with a focus on Google Ads (Search, App) and Apple Search Ads, potentially expanding into Paid Social.
- Make data-driven decisions to scale, optimize, or stop campaigns based on unit economics and performance.
- Build and prioritize hypotheses across channels, funnels, onboarding, paywalls, and pricing.
- Align UA, product, monetization, and analytics teams to achieve shared KPIs.
- Conduct regular performance analysis and reporting on key growth metrics.
Requirements
- 3+ years of experience in User Acquisition or Growth for mobile apps.
- Minimum 1 year of experience leading UA or growth teams.
- Mandatory experience with iOS products and subscription-based models.
- Proven background in product companies rather than purely agency or affiliate environments.
- Track record of scaling products in Tier-1 and worldwide (WW) markets.
- English: Upper-intermediate (B2) or higher.
Culture & Benefits
- International environment with high decision-making speed and diverse projects.
- Flexible work arrangement with the option to work remotely or from a stylish office.
- Strong respect for work-life balance, including paid holidays and sick days.
- Competitive compensation package with a regular Performance Review practice.
- Additional medical insurance and compensation for specialized training and conferences.
- Free restaurant lunches for employees working from the office.
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