Business Manager (Digital Store & Growth)

TL;DR

Business Manager (Digital Store & Growth): Planing and executing in-app campaigns, ensuring high product availability, and optimizing the digital store by showing the best products & seasonal highlights to inspire customers daily with an accent on customer behavior, optimize app features, fine-tune pricing, and create irresistible promotions. Focus on managing cross-functional projects spanning marketing, customer experience, and operational excellence to drive growth and deliver maximum value to customers.

Location: Must be based in Europe

Company

Picnic is a fast-growing online supermarket app in Europe, delivering groceries to millions of people across Europe.

What you will do

• Collaborate with category managers, designers, copywriters, and tech teams to deliver a seamless, inspiring, and customer-first app experience.
• Leverage data-driven insights to analyze customer behavior, optimize app features, fine-tune pricing, and create irresistible promotions.
• Stay ahead of market trends, customer needs, and competitor strategies to innovate and continually enhance our store’s offerings.
• Develop and refine tools and processes to boost the efficiency, accuracy, and impact of our commercial activities.
• Manage cross-functional projects spanning marketing, customer experience, and operational excellence to drive growth and deliver maximum value to customers.

Requirements

• You’re finishing (or just finished) your MSc in Business Administration, Economics, Analytics, Communication or a related field.
• Up to 4 years of experience in a commercial, analytical, or product-focused role within FMCG or retail
• Confident using data to drive decisions - Excel and dashboards don’t scare you.
• Able to think analytically, act practically, and iterate fast.
• You’re a natural collaborator and communicator, not afraid to own your projects across teams and stakeholders.
• You’re fluent in English (bonus for Dutch, German or French!)

Nice to have

• Experience with tools like Salesforce, Selligent, or marketing automation platforms.

Culture & Benefits

• Our offices are equipped with fully-fledged coffee bars and a kitchen and chefs that prepare delicious fresh and warm lunches every day.
• Picnic employees get a discount on CZ insurance packages between 5% and 15%.
• Through our partnership with Lease a Bike, you can rent-to-own a new (e)bike at a discounted rate.
• Personal development through Lepaya courses, Academy trainings, and more.
• Free access to trained psychologists and many courses through OpenUp.
• 25 holidays, travel expenses covered and a pension plan.