Content Marketing & Brand Lead (EdTech)

Location: Hybrid role based in Jakarta or Singapore, with remote work available in Southeast Asia

Company

Revision Village is an award-winning educational platform and the #1 teaching and learning platform for teachers and students in the International Baccalaureate Diploma Program, operating within hirify.global.

What you will do

• Own evergreen email flows for students, parents and educators, including onboarding, nurture, upgrade and re-engagement journeys.
• Plan and create blog, LinkedIn, email and social content with IB subject experts and the Social Media & Community Coordinator.
• Lead PR activity, including education trend commentary, news-jacking, white papers, student success stories and award entries.
• Build the brand through partnerships, collaborations and thought-leadership opportunities for team members.
• Drive campaigns that build trust and relationships with schools.
• Measure conversion, organic traffic, sign-ups, trial-to-paid performance, media coverage and award recognition.

Requirements

• 5+ years of experience in content marketing, brand or editorial, ideally in edtech, education or a consumer subscription business.
• Specific, audience-grounded writing based on how students, parents and teachers communicate; generic promotional copy is not suitable.
• Hands-on lifecycle email experience with Klaviyo or a similar platform, including segmentation, A/B testing and flow reporting.
• SEO knowledge and a working understanding of how AI search is changing discovery.
• Demonstrated PR or thought-leadership experience, including pitching, news-jacking and securing spokesperson coverage.
• Ability to turn subject-matter experts’ knowledge into engaging content.
• Ability to measure marketing impact and identify what moved sign-ups or revenue.

Nice to have

• Knowledge of the IB Diploma as a student, teacher or parent.
• B2B or school-facing marketing experience.
• Experience with Klaviyo or other email marketing platforms.
• Experience with Sanity or another headless CMS, and with PostHog or HubSpot reporting.

Culture & Benefits

• Flexible working environment with autonomy over work structure; most roles can work from company offices or remotely.
• Fast-growing startup operating across 28 markets.
• $1,000 individual annual training budget and internal development opportunities.
• Psychologist on staff, fireside chats and workshops.
• Radical Candor is used as the team’s feedback approach.

Hiring process

• Apply through the provided application instructions.
• Monitor the spam or junk folder for correspondence from Team Tailor.