Copywriter (Consumer Electronics)

TL;DR

Copywriter (Consumer Electronics): Developing compelling, product-led content and storytelling for digital ads, social media, and video scripts with an accent on translating complex technical features into consumer-friendly narratives. Focus on using consumer insights to drive engagement and maintaining brand voice across multiple platforms.

Location: Mexico City, Mexico

Company

hirify.global is a global product design and technology company specializing in disruptive lifestyle solutions under the Shark and Ninja brands.

What you will do

• Create engaging copy for digital ads, social media, email marketing, and retailer content, ensuring brand consistency.
• Write scripts for social, retailer, and OTT videos, translating complex product features into relatable stories.
• Collaborate with Art Directors, designers, and product teams from project inception to completion.
• Analyze consumer insights data to uncover key sparks for creative ideas and messaging.
• Establish and maintain the voice and tone for new product categories.
• Conduct hands-on product testing to craft authentic and feature-accurate consumer-centric copy.

Requirements

• 3+ years of copywriting experience, preferably in high-growth consumer products or tech environments.
• Bachelor's degree in English, communications, linguistics, or a related field.
• Ability to make complex technical matters easy to understand for non-technical audiences.
• Strong attention to detail and ability to manage multiple projects under tight deadlines.
• Excellent verbal and written communication skills.
• Must be based in Mexico City, Mexico

Culture & Benefits

• Competitive health insurance, retirement plans, and paid time off.
• Employee stock purchase options and wellness programs.
• hirify.global product discounts.
• High-impact learning programs to support professional and personal growth.
• Inclusive work environment focused on diversity, equity, and inclusion.