Lead Data Analyst (Marketing)

TL;DR

Lead Data Analyst (Marketing): Delivering actionable insights on live campaigns, customer lifecycle optimisation, and growth initiatives. Focus on building scalable data foundations and providing technical leadership.

Location: Melbourne, Australia

Company

hirify.global is a service provider to brands within the entertainment industry, including Stake.com, Kick.com and Twist Gaming.

What you will do

• Lead analytics delivery for a core domain, supporting campaign performance and growth initiatives with consistent and reliable insights.
• Partner with stakeholders on growth & customer insights to analyse customer behaviour, funnels, and lifecycle, and provide actionable insights to optimise acquisition, engagement, and retention.
• Build reusable, scalable solutions including performance tracking frameworks, analytical datasets, and experimentation approaches to move beyond ad-hoc reporting.
• Build and maintain robust data models that support campaign tracking and user behaviour analysis.
• Partner with Data Engineers and Engineering to integrate third-party data sources, improve tracking and instrumentation, and ensure alignment with the broader data platform.
• Provide technical leadership, set standards for analytics and data modelling, and support the growth and capability uplift of analysts across the team.

Requirements

• Experience mentoring or leading a team data analysts
• Strong experience in SQL and Python
• Proven experience in data modelling/analytics engineering (e.g. dbt, SQL transformations)
• Experience working with modern data platforms (AWS, Azure, GCP, Databricks or Snowflake)
• Solid understanding of data pipelines and data architecture (e.g. bronze/silver/gold layers)
• Excellent stakeholder communication and ability to influence decisions

Nice to have

• Experience with self-service analytics
• Experience in gaming, betting, or high-scale consumer platforms
• Experience with experimentation and/or A/B testing frameworks
• Familiarity with event tracking and product analytics tools

Culture & Benefits

• In-house baristas serving free coffee, tea, fresh juices, and smoothies
• Daily catered breakfast and regular company-wide events
• Access to our Employee Assistance Program and 9,000+ courses on our Learning & Development platform
• Team budgets for lunches and activities to celebrate achievements
• Company-wide talks with key partners such as Everton FC and Team Sauber in Formula 1
• We never discriminate on the basis of race, religion, nationality, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status.