Senior Director, Brand & Social Strategy (Igaming)

TL;DR

Senior Director, Brand & Social Strategy (Marketing): Leading the overarching brand positioning and social-first storytelling for hirify.global and its sub-brands with an accent on cultural relevance and community engagement. Focus on translating brand purpose into powerful storytelling across channels and managing high-performing strategy teams.

Location: Boston, MA

Company

A publicly traded technology company specializing in regulated online sports betting, casino, and daily fantasy sports.

What you will do

• Champion the overarching brand positioning and voice for hirify.global and its sub-brands, including Sportsbook, Casino, and DFS.
• Partner with creative, media, and analytics teams to build best-in-class integrated campaigns in a social-first environment.
• Lead a unified social strategy balancing brand storytelling, real-time engagement, and performance-driven content.
• Identify opportunities for authentic participation in sports, entertainment, and internet culture via earned-first ideas.
• Manage and inspire a high-performing team of brand and social strategists, fostering creativity and accountability.
• Utilize data and audience insights to inform briefs and optimize performance based on brand impact.

Requirements

• 10+ years of experience in brand strategy, social strategy, or integrated marketing.
• Proven track record of leading large-scale brand campaigns and social strategies with measurable results.
• Deep understanding of brand storytelling, social platforms, and the intersection of sports and culture.
• Experience managing and mentoring multidisciplinary teams.
• Excellent communication, presentation, and leadership skills.
• May be required to obtain a gaming license issued by the appropriate state agency as a condition of employment.

Culture & Benefits

• Environment driven by innovation and the integration of AI to enhance customer experiences.
• Culturally fluent team focusing on sports, gaming, and digital trends.
• Equal-opportunity employer committed to diversity, equity, and inclusion.
• Opportunity to work at a prominent publicly traded technology company (NASDAQ: DKNG).