SEO Specialist (iGaming)

TL;DR

SEO Specialist (iGaming): Developing and implementing search engine optimization strategies for high-competition Western markets with an accent on technical SEO and content optimization. Focus on launching new projects, conducting deep competitor analysis, and improving conversion and traffic metrics.

Location: Must be based in Cyprus, Georgia, Netherlands, Poland, Portugal, Romania, Serbia, Turkey, Ukraine, or Uzbekistan. Remote, hybrid, or on-site options available.

Company

hirify.global is a fast-growing business group operating in the iGaming sector with a multicultural team of professionals.

What you will do

• Launch new projects and develop comprehensive website promotion strategies including KPI setting.
• Conduct in-depth niche, competitor, and target audience analysis to draw actionable conclusions.
• Execute on-page and off-page SEO, including technical optimization and link building.
• Prepare detailed technical specifications for developers, copywriters, and link builders.
• Implement and optimize monitoring and reporting processes for traffic, conversions, and rankings.
• Identify and leverage new growth opportunities to continuously improve site performance.

Requirements

• At least 5 years of hands-on SEO experience promoting projects in competitive Western markets.
• Proficiency with SEO tools: Google Search Console, Google Analytics, Ahrefs, SEMrush, and Screaming Frog.
• Experience managing large, multi-page projects such as e-commerce sites, marketplaces, or content portals.
• Knowledge of HTML and CSS for diagnostics and interaction with development teams.
• English: B2+ level required for analyzing documentation and communicating with international partners.
• Location: Must be based in one of the listed supported countries.

Nice to have

• At least 2 years of experience in gambling (casino, betting) and understanding of iGaming product specifics.
• Prior experience working in a product company (1+ year).
• Proven track record of successfully recovering websites from Google penalties or filters.

Culture & Benefits

• Flexible work environment with options for remote, hybrid, or on-site work in various regional offices.
• Modern corporate equipment (macOS or Windows) and corporate health insurance program.
• Paid vacations, sick leave, and personal event days.
• Professional development through internal training, external education compensation, and global conferences.
• Wellness perks including yoga classes and free internal English courses.
• Extensive corporate culture with team buildings, internal clubs, and gamification platforms.