PR Specialist (AI)

TL;DR

PR Specialist (AI): Reviewing and refining AI-generated outputs related to PR strategies and media engagement with an accent on accuracy, practicality, and real-world best practices. Focus on drafting realistic PR scenarios, identifying reasoning gaps in AI content, and creating complex scenario variations.

Location: Remote (EU/UK). Must be based in the EU or UK

Salary: €75 – €130 per hour

Company

hirify.global connects expert freelancers with leading AI labs building next-generation models.

What you will do

• Review and refine AI-generated outputs related to PR strategies, media engagement, and messaging frameworks.
• Evaluate AI responses for accuracy, practicality, and compliance with real-world PR best practices.
• Draft realistic PR scenarios based on direct professional experience.
• Create scenario variations from different perspectives, including specialists, clients, journalists, or brand spokespeople.
• Identify gaps, oversights, or weak reasoning in AI-generated PR content.

Requirements

• Senior-level PR specialist with significant professional experience.
• Must be based in the EU or UK.
• Experienced in advising on, preparing, and executing PR campaigns and strategies.
• Skilled at evaluating PR documentation and methodologies.
• Comfortable working independently and providing structured, critical feedback.
• Availability for 8–20 hours per week.

Culture & Benefits

• Flexible, fully remote freelance work that fits current commitments.
• Direct contribution to building advanced AI PR systems.
• Free access to the in-house AI Academy to develop AI skillsets.
• Clear onboarding, structured tasks, and ongoing collaboration opportunities.

Hiring process

• Brief written test assessing PR knowledge and reasoning.
• Short AI-based interview.
• Verification of credentials and identity.