Head Of Marketing Automation (Cybersecurity)

TL;DR

Head Of Marketing Automation (Cybersecurity): Overseeing the end-to-end user lifecycle communication strategy and MarTech stack for millions of users with an accent on complex trigger architecture, granular segmentation, and cross-channel orchestration. Focus on driving business metrics through rigorous A/B testing, data-driven automation, and leading a cross-functional growth squad.

Location: Tel-Aviv, Israel (Onsite role)

Company

hirify.global is a B2C cybersecurity startup building proactive protection platforms to keep individuals and families safe from online threats.

What you will do

• Architect and manage the end-to-end customer communication lifecycle across non-paying and subscriber segments.
• Own the MarTech stack, including setting operational best practices and evaluating new tools.
• Lead and mentor a high-performing team of Lifecycle Marketers and Growth Product Managers.
• Orchestrate multi-channel delivery strategies across email, SMS, push, and in-app messaging.
• Leverage AI and machine learning to optimize workflows and personalize the user experience.
• Partner with product, engineering, and analytics teams to ensure technical feasibility and data-driven execution.

Requirements

• 5+ years of experience in Marketing Automation, CRM Operations, or Lifecycle Operations in high-volume B2C environments.
• Proven record of scaling teams that include operational and product-oriented roles.
• Deep expertise in enterprise marketing automation platforms such as Customer.io, Braze, or Iterable.
• Strong background in running statistically significant A/B/n tests and managing complex data segments.
• Solid understanding of data models, event tracking, APIs, and webhooks.

Nice to have

• Familiarity with Liquid templating and HTML/CSS for email design.
• Working knowledge of SQL for data extraction and analysis.

Culture & Benefits

• Fast-paced, collaborative startup environment.
• Exposure to cross-disciplinary work spanning product, engineering, and marketing.
• Social team activities including dinners and regular team events.
• Mission-driven work focused on making digital security accessible globally.