Lead SMM Manager (AI)

TL;DR

Lead SMM Manager (AI): Develop and execute data-driven content and channel strategies to drive both organic and paid growth with an accent on creating viral photo and video content tailored to different trends and audience behaviors. Focus on leveraging AI tools to generate innovative content formats and enhance storytelling across social platforms.

Location: Warsaw, PL / Spain / Serbia / Portugal / Georgia - Remote (any location)

Company

Social Discovery Group (SDG) is one of the world's largest groups of social discovery companies, uniting millions of users on dozens of products.

What you will do

• Develop and execute data-driven content and channel strategies to drive both organic and paid growth.
• Create and oversee the production of high-quality, viral photo and video content tailored to different trends and audience behaviors.
• Leverage AI tools to generate innovative content formats and enhance storytelling across social platforms.
• Grow and engage active online communities by optimizing content for platform algorithms and leveraging influencer collaborations.
• Analyze social media KPIs (engagement, reach, follower growth, CTR, conversions) using tools like Google Analytics, Hootsuite, or Sprout Social to inform ongoing strategy.
• Collaborate closely with performance and brand teams to ensure social media efforts directly contribute to revenue and business goals.

Requirements

• Proven experience in SMM for large brands or digital products with an active audience.
• Strong understanding of marketing metrics and the ability to translate social media activity into measurable business growth.
• Hands-on experience in creating viral social media content, including high-quality photo and video production.
• Proficiency in AI-driven content creation tools and techniques.
• Demonstrated success in growing engagement and reach on different channels — including influencer marketing campaigns.
• Deep knowledge of social platform algorithms and how to optimize content accordingly.
• Experience working with social media analytics tools (e.g., Google Analytics, Hootsuite, Sprout Social) to track performance against KPIs.
• English: C1+ required, both written and verbal.

Culture & Benefits

• REMOTE OPPORTUNITY to work full-time.
• Vacation: 28 calendar days per year.
• 7 wellness days per year (time off) that can be used to deal with household issues, to lie down and recover without taking sick leave.
• Bonuses up to $5000 for recommending successful applicants for positions in the company.
• 50% payment for professional training, international conferences, and meetings.
• Corporate discount for English lessons.
• Health benefits: Compensation with up to $1,000 gross per year per employee for self-purchase of health insurance or doctor’s fees.
• Workplace organization: Reimbursement of workplace costs up to $ 1000 gross once every 3 years.
• Internal gamified gratitude system: receive bonuses from colleagues and exchange them for merchandise, team building activities, massage certificates, etc.