Director of Growth Marketing (AI)

TL;DR

Director of Growth Marketing (AI): Building an AI-native, highly automated paid patient acquisition engine to scale global marketplace growth with an accent on AI-driven campaign management, creative generation, and autonomous budget allocation. Focus on designing scalable frameworks, optimizing CAC/LTV models, and leading a high-leverage team to transform traditional performance marketing into an autonomous, data-driven system.

Location: Remote or hybrid work model with our hub in Barcelona, Spain.

Company

hirify.global is a global healthtech marketplace operating in 13 countries, dedicated to improving patient access to care and healthcare delivery through technology.

What you will do

• Define and execute global paid patient acquisition strategies across Europe and Latam markets.
• Develop an AI-first acquisition system to automate campaign management, bidding, and experimentation.
• Own channel performance metrics, budget allocation, and CAC/LTV model optimization.
• Partner with AI and data teams to improve attribution models and experimentation velocity.
• Build and lead a high-leverage growth team, defining systems, processes, and KPIs.
• Collaborate with product and GTM leaders to improve marketplace health and conversion.

Requirements

• Senior level experience in performance or growth marketing within a consumer-facing marketplace.
• Demonstrated ability to replace manual marketing workflows with automated or AI-driven systems.
• Strong hands-on experience managing Google and Meta ad platforms at scale.
• Experience managing budgets of at least 3 million EUR.
• Proven track record of running acquisition across multiple international markets.
• Experience managing teams and complex organizational structures.

Culture & Benefits

• Flexible remuneration and benefits system via Flexoh (includes restaurant, transportation, and training tax savings).
• Private healthcare plan with Adeslas for you and subsidized family coverage.
• Access to mental wellness platform iFeel and hundreds of gyms via Wellhub.
• Summer intensive schedule during July and August.
• 23 paid holidays plus local bank holidays and an additional day for birthday or work anniversary.
• Share Options plan.