Paid Media Specialist (Adtech)

TL;DR

Paid Media Specialist (Adtech): Responsible for the strategy, implementation, optimization, and reporting of paid advertising campaigns across Google Ads, Microsoft Ads, Meta Ads and LinkedIn with an accent on developing growth strategies and executing around measurable KPIs. Focus on keyword research, A/B ad copy testing, competitor analysis, and testing target audiences and bid strategies.

Location: Remote from Argentina

Company

hirify.global is located in Cincinnati, OH.

What you will do

• Build and manage paid advertising campaigns for multiple clients ranging from $5k-$100k+/mo in ad spend across various industries.
• Develop growth strategies for clients and execute around measurable KPIs.
• Monitor and analyze performance data and report results effectively to the team.
• Create client-facing presentations to report on strategy, testing, performance, and insights.
• Proactively perform keyword research, A/B ad copy testing, competitor analysis, test target audiences and bid strategies.
• Participate in creative discussions around strategies and tactics that drive results with a team of Ad Specialists.

Requirements

• 2+ years of experience building and managing PPC campaigns for multiple client accounts.
• Previous experience working in marketing or advertising agencies.
• Strong understanding of the Google Ads, Microsoft Ads, and Meta Ads platforms.
• Proficient in Google Suite; such as Google Slides, Docs, and Sheets.
• Comfortable being on client calls and Zoom.
• Proficient in English; reading, speaking, and writing

Nice to have

• Experience with Google Tag Manager and Google Analytics
• Experience in conversion tracking and implementation with platforms such as HubSpot.
• Displays critical thinking and problem-solving skills
• Ability to seek answers and solutions with autonomy
• Deliver high-quality work with attention to detail

Culture & Benefits

• You will spend most of your day communicating.
• You will create and communicate successes for your clients, and when there are issues, you will deal with them tactfully and professionally.
• You will own your customer accounts completely, putting their results first and making sure that they are receiving world-class service.