Senior Performance Marketing Manager

TL;DR

Senior Performance Marketing Manager: Develop a systematic strategy for user acquisition and retention across various verticals and business objectives through marketing channels. Focus on optimizing media buying, testing new sources, and managing budgets across multiple countries and verticals.

Location: Traffic planning and purchasing across 5 countries

Company

hirify.global builds digital marketplaces that make life easier for millions of users.

What you will do

• Develop media strategies aligned with key KPIs: user base growth, retention, monetization, etc.
• Optimize media buying through Google Ads, Meta, TikTok, ASA, Yandex Ads, programmatic, and other platforms.
• Identify alternative platforms and channels and rapidly test and scale successful campaigns.
• Develop hypotheses and run A/B tests for visuals and messaging, collaborating with designers, local marketers, and agencies.
• Strategically allocate spend across countries, verticals, and goals, regularly monitoring channel and regional ROI.
• Build dashboards for campaign optimization, segment audiences, and work with predictive models.

Requirements

• 5+ years of experience in performance marketing, both app performance and web (experience with classifieds or e-commerce services is a plus).
• Expertise in Google Ads, Meta (Facebook, Instagram), TikTok, Apple Search Ads, and programmatic platforms.
• Experience managing large budgets ($200K+ per month) and allocating them effectively.
• Proficiency with tracking systems: AppsFlyer, Adjust, AppMetrica.
• Strong understanding of mobile attribution, fraud prevention, and funnel analysis.
• English level: B2+.

Culture & Benefits

• Participation in international projects with millions of users.
• Work in a strong team with mature processes.
• Competitive salary, discussed individually.
• Corporate training and growth opportunities.
• Medical insurance after the probation period.
• 20 working days of vacation per year plus 9 days off, birthday day off, and additional bonuses for important life events.