Creative Marketing Strategist (Fintech)

TL;DR

Creative Marketing Strategist (Fintech): Developing and executing integrated creative marketing strategies to drive brand visibility, acquisition, and conversion with an accent on multi-channel campaign management across platforms like Meta, Google, and TikTok. Focus on leveraging data-driven insights to optimize performance, leading end-to-end creative production, and collaborating across product and design teams to align marketing initiatives with core business goals.

Location: Must be based in Malaysia (Hybrid/On-site).

Company

hirify.global is Southeast Asia’s leading digital insurance platform, utilizing AI and automation to simplify financial protection for over 8 million users across the region.

What you will do

• Define and execute creative marketing strategies to enhance brand engagement and user conversion.
• Manage end-to-end campaign execution across social, search, and CRM channels.
• Collaborate with creative teams to produce high-quality scripts, visuals, and landing pages.
• Analyze campaign performance metrics (ROAS, CAC, CTR) to optimize marketing spend.
• Partner with Product and Data teams to support go-to-market strategies for new features.
• Oversee content workflows and provide creative direction to internal teams and freelancers.

Requirements

• Based in Malaysia and open to hybrid work.
• 2–4 years of professional experience in marketing, creative strategy, or digital campaigns.
• Strong command of multi-channel marketing platforms including Meta, Google, TikTok, and YouTube.
• Proven ability to convert raw data into actionable insights and strategic recommendations.
• Excellent project management skills with the ability to handle multiple initiatives simultaneously.
• Fluent command of English for professional communication.

Nice to have

• Experience in fintech, e-commerce, or high-growth startup environments.
• Proficiency in tools such as GA4, HubSpot, and Hotjar.
• Hands-on skills in copywriting, scripting, or visual briefing.
• Prior experience in mentoring junior team members or leading small projects.

Culture & Benefits

• Competitive salary packages with performance-based bonuses.
• High-impact role with direct visibility and influence on leadership decisions.
• Hybrid work flexibility and a high level of ownership over projects.
• Fast-paced environment that prioritizes speed, clarity, and analytical decision-making.
• Opportunities for professional growth in strategy, performance marketing, and regional execution.