CRM and Retention Specialist (Fintech)

CRM and Retention Specialist

Company

SatoshiLabs

Conditions

14 hours agoLead Prague, Czechia Onsite Full Time Growth Jobs by SatoshiLabs

Skills

Lifecycle Marketing Sql Crm Segmentation Customer.Io Analytics Data Analysis Onboarding Cohort Analysis Retention Braze A/B Testing Mixpanel Amplitude Funnel Analysis Writing Klaviyo

About the Role

You will design and launch onboarding sequences, build behavioural user segmentation, and own the CRM tool to drive activation and long-term retention. You will set up A/B tests, build win-back campaigns for churned users, and track metrics to report weekly. You will own the retention dashboard, identify high-churn segments and propose concrete interventions, and bring retention and engagement data into product discussions and sprint reviews.

Requirements

• 5+ years of experience in lifecycle marketing CRM or a retention role
• Proven hands-on experience with a CRM tool (Braze Customer.io Klaviyo or similar)
• Analytical thinking ability to read data identify problems and propose solutions
• Ability to write clearly and persuasively in English
• Direct experience with Braze (nice to have)
• Background in fintech crypto or subscription app environment (nice to have)
• SQL for independent analyses cohorts retention funnel (nice to have)
• Experience with Amplitude Mixpanel or a similar product analytics tool (nice to have)

Responsibilities

• Design and launch onboarding sequences
• Build user segmentation based on behaviour
• Own and optimise the CRM tool (Braze)
• Set up A/B tests and iterate based on data
• Build win-back campaigns for churned users
• Track metrics and report weekly to the CEO
• Own the retention dashboard
• Identify high-churn risk segments and propose interventions
• Advocate for the user in product discussions
• Collaborate on the onboarding flow and participate in sprint reviews

Показать контакты