Ad Tech Specialist (Marketing)

TL;DR

Ad Tech Specialist (Marketing): Strengthening the measurement foundation and tracking infrastructure for paid media campaigns with an accent on server-side event routing, privacy compliance, and ad platform integration. Focus on designing scalable measurement setups, debugging end-to-end data pipelines, and bridging the gap between marketing objectives and technical engineering requirements.

Location: Stockholm, Sweden

Salary: 755,464 SEK – 861,228 SEK

Company

hirify.global is a leading fintech company providing global payment and shopping services.

What you will do

• Configure and manage tracking stacks including GA4 and server-side Google Tag Manager.
• Define technical requirements for advertising platform integrations like Meta CAPI and Google Enhanced Conversions.
• Validate and debug tracking implementations to ensure high data signal quality.
• Ensure all tracking activities are compliant with privacy regulations such as GDPR.
• Translate complex marketing requirements into precise technical specifications for engineering teams.
• Identify tracking gaps and implement scalable improvements or workarounds to enhance measurement clarity.

Requirements

• 4–7+ years of experience in Ad Tech, MarTech, or related marketing technology roles.
• Hands-on expertise with Google Analytics, Google Tag Manager, and server-side event tracking.
• In-depth understanding of paid media measurement, attribution, and optimization strategies.
• Proven ability to collaborate with engineers to deliver technical implementations.
• Solid knowledge of privacy-compliant data collection and consent management frameworks.
• Capability to independently diagnose data issues and manage operational workflows.

Nice to have

• Background in mobile measurement and attribution platforms like AppsFlyer.
• Experience in high-growth digital sectors such as fintech, e-commerce, or gaming.
• Familiarity with first-party data activation and Customer Data Platforms (CDPs).
• Understanding of incrementality testing and ROI measurement methodologies.
• Experience simplifying technical concepts for non-technical stakeholders.

Culture & Benefits

• Opportunity to work at the intersection of marketing and engineering in a high-growth fintech environment.
• Exposure to complex, large-scale Ad Tech and measurement challenges.
• Collaboration with cross-functional teams in a global product organization.