Account Director, Search

TL;DR

Account Director, Search: Provides strategic leadership within the Media Activation team, driving Paid Search excellence for key clients with an accent on optimal campaign performance and maximizing in-channel effectiveness and data integrity. Focus on leading and developing Paid Search activation teams, cultivating strong client and supplier relationships, and defining advanced Paid Search strategies that align with business objectives and drive growth.

Location: This is a UK based role and requires individuals to have the right to work in this location

Company

hirify.global is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale.

What you will do

• Provide leadership, coaching, and development to Paid Search activation teams, fostering excellence and professional growth.
• Develop and lead advanced Paid Search strategies for client portfolios, ensuring alignment with business objectives and KPIs.
• Develop strong relationships with key clients and suppliers, leading team communications and providing useful insight independently.
• Oversee operational excellence, including financial accuracy, data integrity, and end-to-end campaign management processes across Paid Search.
• Drive innovation by building annual learning agendas and comprehensive test plans for assigned portfolios, fostering continuous optimization.
• Demonstrate strong commercial acumen, leading on the delivery of services in line with client objectives, service level agreements, and terms of business.

Requirements

• Extensive experience in digital media, with specialization in Paid Search (Google Ads, Bing Ads).
• Experience with planning and directly managing large-scale Paid Search (PPC) campaigns.
• Proven Project Management, Leadership, and People Management Experience, including responsibility for career development, managing people/teams, and leading hybrid teams.
• Proven ability to build strong relationships with key clients and suppliers/vendors, leading team communications and driving workstreams independently.
• Excellent verbal and written communication skills, with the ability to articulate complex strategies and performance insights clearly and persuasively to diverse audiences.
• Please note this is a UK based role and requires individuals to have the right to work in this location

Culture & Benefits

• Tap into the global hirify.global & WPP networks to pursue passions, grow networks, and learn at the cutting edge of marketing and advertising.
• Participate in employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events.
• Benefits include competitive medical, group retirement plans, vision, and dental insurance.
• Enjoy significant paid time off, preferential partner discounts, and employee mental health awareness days.
• Embrace a hybrid approach, with teams in the office around four days a week.
• Committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.