TV Activation Planner

TL;DR

TV Activation Planner (Marketing): Managing complex TV campaign planning and execution for major brand clients with an accent on strategic budget allocation, media negotiation, and performance optimization. Focus on analyzing TV/offline KPIs, maintaining supplier relationships, and leveraging AI platforms to deliver data-driven media strategies.

Location: Bucharest, Romania

Company

hirify.global is a leading AI-driven media operating unit of WPP, providing global brands with integrated media intelligence and creative personalization at scale.

What you will do

• Plan and execute complex TV campaigns, ensuring full alignment with client-specific strategies and performance KPIs.
• Lead negotiations with TV stations to optimize campaign value, secure premium placements, and manage costs.
• Prepare comprehensive campaign reports, post-buys, and spot lists, providing actionable insights for client success.
• Manage financial documentation including purchase orders, campaign budgets, and supplier reconciliations.
• Analyze TV market data and client contract assumptions to support audit-readiness and performance improvements.
• Utilize internal AI assistance platforms to enhance campaign planning efficiency and strategic output.

Requirements

• Minimum 2 years of experience in a media agency role.
• Advanced English proficiency.
• Strong understanding of the media market, consumer insights, and campaign management workflows.
• Detail-oriented mindset with expertise in data analysis and financial oversight.
• Excellent communication skills for managing client relationships and station negotiations.
• Proactive problem-solving skills and ability to work effectively under pressure.

Culture & Benefits

• Collaborative environment focused on professional development and career growth.
• Supportive atmosphere with a focus on people-first values and well-being.
• Access to cutting-edge AI assistance platforms for media planning and operations.
• Competitive compensation and benefits package.
• Opportunity to work with global brands and impactful, large-scale media projects.