Head Of Sea (Marketing)

TL;DR

Head of SEA (Marketing): Lead and develop the SEA team to achieve strategic, operational, and financial objectives with an accent on data-driven SEA strategy to drive growth and efficiency across all markets and platforms. Focus on campaign and market data analysis to identify opportunities and align initiatives with business goals.

Location: Hybrid, spending 60% of your time in the office and 40% at home. There’s an option to work for 20 days abroad in approved countries.

Company

hirify.global is a trailblazer in the pet e-commerce industry with over 25 years’ experience.

What you will do

• Lead and develop the SEA team to achieve strategic, operational, and financial objectives.
• Define and execute a data-driven SEA strategy to drive growth and efficiency across all markets and platforms.
• Oversee the planning, execution, and continuous optimization of paid search campaigns.
• Ensure full alignment between media, promotional, and commercial plans to foster sustainable business growth.
• Analyze campaign and market data to identify opportunities and align initiatives with business goals.
• Collaborate with the Digital Marketing leadership team to enhance bidding, tracking, and reporting systems.

Requirements

• Several years of experience in paid search management, ideally with a proven record in leading teams and developing large-scale SEA strategies.
• In-depth expertise with Google Ads, Microsoft Advertising, and associated search and shopping ecosystems.
• Strong analytical and strategic mindset with the ability to turn insights into measurable growth initiatives.
• Excellent understanding of performance marketing KPIs, attribution models, and the interplay between SEA, SEO, social, and display channels.
• Proven communicator and people leader who can inspire collaboration across teams and departments.
• Fluent in English; German language skills are a plus.

Culture & Benefits

• Hybrid working, spending 60% of your time in the office and 40% at home.
• Option to work for 20 days abroad in approved countries.
• Development opportunities to shape your own career path.
• Excellent training and support.
• Wellbeing offers.
• 28 vacation days and days off on 24th and 31st of December.