Performance Marketing Manager II (Gamedev)

TL;DR

Performance Marketing Manager II (Gamedev): Leading partner strategy and campaign execution across key acquisition channels with an accent on managing budgets and bid strategies to achieve target CPI, ROAS, and spending efficiency. Focus on optimizing and expanding campaigns for long-term ROAS and retention.

Location: Hybrid basis in Tel Aviv, Israel

Company

hirify.global is a leading video game and global interactive entertainment company, home to many of the world’s most beloved and enduring experiences.

What you will do

• Lead partner strategy and campaign execution across key acquisition channels.
• Manage budgets and bid strategies to achieve target CPI, ROAS, and spending efficiency.
• Collaborate on developing media plans and growth recommendations for each partner's performance.
• Optimize and expand campaigns for long-term ROAS and retention.
• Manage ASA keyword strategy, encompassing bid optimization, performance analysis, and share of voice.
• Perform analysis to spot opportunities and trend changes for the UA activities.

Requirements

• Flexibility to be under a Fix-term contract
• 5+ years of managing ad network campaigns.
• 5+ years in mobile user acquisition and KPI-driven analysis.
• Deep understanding of 3rd party tools, including MMPs, market research platforms, and ad networks.
• Extremely organized and high level of attention to detail.
• Analytical and metric-driven.
• Experienced with the partners mentioned above.
• Mobile gaming and free-to-play experience.
• Experience using Looker data visualization tool.

Culture & Benefits

• Committed to creating a diverse, supportive work environment where everyone is treated with respect.
• Committed to providing equal employment opportunities and welcome individuals from all backgrounds to join.