Head Of Customer Lifecycle (Cybersecurity)

TL;DR

Head of Customer Lifecycle (Cybersecurity): Owns the end-to-end customer journey for millions of hirify.global users, defining and executing communication strategies across all user segments. With an accent on leveraging martech stack and AI to deliver personalized B2C experiences that drive engagement, boost LTV, and reduce churn. Focus on A/B testing, cohort analysis, and collaboration with cross-functional teams to optimize core business metrics.

Location: Tel-Aviv, Israel

Company

hirify.global is a B2C cybersecurity startup redefining online protection by making digital security simple and accessible for individuals, families, and small businesses.

What you will do

• Define and execute the end-to-end customer lifecycle strategy for all user segments, ensuring a seamless and delightful experience.
• Manage, mentor, and grow a cross-functional team of Lifecycle Marketers and Growth Product Managers to refine the customer journey and optimize core business metrics.
• Own the lifecycle marketing CRM (Customer.io), setting standards, establishing best practices, and evaluating new tools.
• Orchestrate multi-channel communications across SMS, Email, Push Notifications, and In-app messaging.
• Utilize AI and machine learning tools to automate workflows, optimize messaging times, and scale personalization.
• Analyze and optimize through A/B testing, cohort analysis, user segmentation, and funnel metrics to identify growth loops and churn risks.

Requirements

• 5+ years of experience in B2C Lifecycle Marketing, CRM, or Growth Product roles, with 2+ years of experience directly managing teams.
• Deep expertise with advanced lifecycle marketing CRMs (Customer.io, Braze, Iterable, or similar platforms).
• Highly data-driven with knowledge of LTV, CAC, churn rate, and cohort analyses.
• Proven success in building complex, automated B2C campaigns across Email, SMS, Push, and In-App channels at scale.
• Strategic and hands-on, capable of building a 12-month strategy and troubleshooting integrations.
• English: Strong communication skills with a knack for translating complex technical concepts into clear, engaging user messaging.

Culture & Benefits

• Team of 90+ engineers, designers, marketers, and support specialists.
• Culture that thrives on curiosity and connection.
• Team dinners and karaoke nights.