Brand Director (EdTech)

TL;DR

Brand Director (EdTech): Owning Praktika’s brand identity and leading the organic growth strategy end-to-end with an accent on creator partnerships, community, and events. Focus on shaping brand direction from the ground up as the company scales and redefining education for millions.

Location: Fully Remote

Company

hirify.global delivers efficient and engaging learning experiences for billions of students worldwide by bridging the gap between learning apps and human tutors through a fully automated language tutorship experience powered by generative AI Avatars.

What you will do

• Define and own Praktika’s brand strategy, ensuring consistency across all touchpoints.
• Lead the development and evolution of brand guidelines, tone of voice, and visual identity.
• Design and execute Praktika’s AI influencer strategy, identifying and managing partnerships with AI-native creators.
• Plan and coordinate Praktika’s presence at industry events, conferences, and community meetups.
• Manage event logistics, budgets, and post-event reporting to assess ROI.

Requirements

• 6+ years of experience in brand, marketing, or creative roles, ideally within a consumer tech, EdTech, or startup environment.
• A track record of building and scaling brand strategies that drive measurable growth.
• Hands-on experience managing influencer programmes, including both AI and micro-influencer channels.
• Proven ability to manage events and sponsorships from concept to execution.
• Strong community-building instincts with experience growing and managing engaged online communities.
• Fluent in English: additional language skills are a plus given our global user base.

Culture & Benefits

• Top-tier salary to match your top-tier skills.
• Equity growth via stock options.
• 26 days holidays plus bank holidays (34 days per year).
• Yearly off-sites.
• Health and wellness benefits to support your overall well-being through Safetywing.
• Annual educational budget of up to $1,000.

Hiring process

• We will provide you with feedback throughout the interview process.