CRM Manager (iGaming)

TL;DR

CRM Manager (iGaming): Driving lifecycle marketing strategy and campaign execution to boost player engagement, retention, and loyalty across multiple brands. Focus on designing personalized, automated communication flows, analyzing campaign performance data, and ensuring operational excellence in line with regulatory standards.

Company

A technology-driven iGaming scale-up providing a complete gaming platform, committed to innovation and operational excellence in the online casino space.

What you will do

• Take end-to-end ownership of CRM strategy, campaign planning, and execution.
• Build and optimize multi-channel campaigns using email, onsite, and push notifications.
• Analyze customer behavior and campaign KPIs to improve retention and personalization strategies.
• Ensure brand consistency and tone-of-voice alignment across all player communications.
• Collaborate with compliance, responsible gaming, and support teams to maintain standards.
• Refine CRM automation workflows to maximize operational efficiency.

Requirements

• Proven experience managing CRM specifically within the online casino or iGaming industry.
• Strong track record of delivering precise and consistent automated campaigns.
• Solid understanding of customer segmentation, lifecycle strategies, and retention metrics.
• Excellent analytical skills with the ability to turn data into actionable strategies.
• High attention to detail regarding content quality and operational execution.
• Excellent written and spoken English proficiency.

Culture & Benefits

• Flexible working environment with remote, office, or mixed model options.
• Private health insurance provided.
• Dedicated learning budget for professional development.
• Supportive work equipment of your choice.
• Co-working or transport allowance.
• Opportunity to work in a high-performing, transparent, and collaborative team.