Manager, Channel Planning & Comms (Marketing)

TL;DR

Manager, Channel Planning & Comms (Marketing): Developing and executing integrated, full-funnel campaign strategies across paid, earned, owned, and partner channels for high-profile sports and entertainment clients with an accent on consumer research and data-driven insights. Focus on building cohesive strategic POVs, translating creative concepts into actionable channel plans, and managing cross-functional collaboration to ensure effective campaign delivery.

Location: Must be based in Brooklyn, NY

Salary: $70,000–$80,000

Company

hirify.global is a global leader in sports, music, and entertainment, connecting brands and properties with fans through integrated marketing solutions.

What you will do

• Interpret client briefs to define project objectives and success metrics.
• Conduct qualitative and quantitative research to identify key cultural and audience insights.
• Develop actionable, integrated channel plans across paid, earned, owned, and partner channels.
• Collaborate with creative strategists to transform concepts into clear, cohesive creative briefs.
• Oversee campaign execution by coordinating between internal specialists and external agency partners.
• Manage internal project timelines, team meetings, and strategic documentation.

Requirements

• Must be based in NY
• 3-5 years of experience in developing and executing 360-degree marketing plans.
• Proficiency in coordinating work across paid, earned, owned, and partner channels.
• Strong project management skills with the ability to handle multiple tasks under tight deadlines.
• Excellent communication skills with experience presenting to internal and external stakeholders.
• Ability to thrive in a fast-paced agency or integrated marketing environment.

Nice to have

• Prior experience or knowledge of the sports, music, or entertainment industries.
• Background in agency-side marketing or brand planning.

Culture & Benefits

• Fast-paced environment at the center of the global sports and entertainment industry.
• Collaborative team culture emphasizing relationship building and solution-oriented thinking.
• Professional development through exposure to world-class brand partnerships.
• Base compensation supplemented by bonus potential.