Marketing Manager (Trade Marketing)

TL;DR

Marketing Manager, Trade Marketing (Gamedev): Driving omnichannel visibility and commercial performance for iconic brands across European retail environments with an accent on go-to-market strategies and trade marketing activations. Focus on leading end-to-end retail campaigns, collaborating with sales and brand teams, and leveraging data to optimize market impact.

Location: Must be able to work onsite at Stockley Park, Uxbridge, United Kingdom

Company

A division of Hasbro, hirify.global develops and publishes legendary gaming experiences including Magic: The Gathering and Dungeons & Dragons.

What you will do

• Oversee end-to-end trade marketing across distribution, wholesale, and direct retail channels in key European markets.
• Deliver integrated retail activations in physical stores, e-commerce, and consumer events to ensure consistent brand presence.
• Develop annual marketing plans aligned with product launches, coordinating closely with EMEA brand and global trade teams.
• Collaborate with Sales teams to ensure marketing efforts directly support commercial objectives and regional go-to-market strategies.
• Monitor campaign KPIs and analyze performance data to optimize outcomes and profitability.
• Lead the production of retail marketing materials while coordinating with external agencies to ensure brand guideline adherence.

Requirements

• 5+ years of experience in campaign marketing within gaming, entertainment, or consumer products.
• Must be able to work onsite at our headquarters in Stockley Park, Uxbridge.
• Strong project management skills with the ability to balance multiple initiatives under tight time constraints.
• Proven ability to manage budgets and drive collaboration with external agency partners.
• Proficiency in Microsoft Office and experience using data to measure campaign efficiency.
• Excellent verbal, written, and presentation communication skills.

Nice to have

• Passion for gaming and deep familiarity with hirify.global brands like Magic: The Gathering or Dungeons & Dragons.

Culture & Benefits

• Part of a globally recognized organization dedicated to creating unforgettable tabletop and digital play experiences.
• Opportunity to work on iconic global franchises within a diverse, creative-focused studio network.
• Commitment to equal opportunity and fostering a diverse, inclusive workplace.
• Structured support for reasonable accommodations and professional development within the Hasbro corporate environment.

Hiring process

• Interviews are conducted both in person and virtually.