Director Of Creator And Influence (AI)

TL;DR

Director of Creator and Influence (AI): Leading and scaling the global influencer marketing practice with an accent on commercial growth, operational excellence, and cross-platform campaign strategy. Focus on building high-performing teams, navigating complex talent negotiations, and integrating AI-driven insights to maximize ROI for global clients.

Location: Must be based in or able to work from London, UK (Hybrid role)

Company

hirify.global is a global specialist in building bespoke in-house marketing ecosystems, part of The Brandtech Group, focused on leveraging AI and innovative technology to drive creative and operational efficiency.

What you will do

• Lead and scale the influencer marketing practice, managing resource planning, workflows, and service delivery.
• Drive commercial growth by developing pitches, identifying new business opportunities, and expanding existing client accounts.
• Build and mentor a high-performing team of influencer marketing specialists, fostering a culture of continuous learning.
• Oversee complex end-to-end influencer strategies from negotiation and contracting to campaign execution and reporting.
• Collaborate with internal teams to integrate data analytics and AI tools for creator selection and campaign optimization.
• Advise senior clients on industry trends, best practices, and influencer marketing opportunities.

Requirements

• Must be based in or able to commute to London, UK.
• 10+ years of experience in influencer marketing with a proven track record of scaling operations.
• Strong commercial acumen, including P&L management, budget oversight, and new business development.
• Expert negotiation skills across all influencer tiers, from micro-creators to celebrity talent.
• Proven leadership experience in building and managing high-performing, cross-functional teams.
• Comprehensive understanding of influencer platforms, FTC/ASA compliance, and rights management.

Culture & Benefits

• Part of The Brandtech Group, focusing on cutting-edge AI-driven marketing solutions.
• Commitment to an inclusive and pro-inclusive working environment.
• Focus on sustainability with science-based emissions reduction targets.
• Opportunities for professional development and continuous learning within a global agency network.
• Hybrid work model promoting collaboration and flexibility.