Gen AI Creative Optimisation Analyst (AI)

TL;DR

Gen AI Creative Optimisation Analyst (AI): Uncovering insights to drive peak performance of content for one of the world's most renowned FMCG brands with an accent on setting, tracking, and evaluating KPIs/effectiveness of cross-channel gen AI content. Focus on analysing performance data, mapping it to creative recommendations, and optimising content.

Location: Cairo, Egypt

Company

OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands.

What you will do

• Set, track, and evaluate KPIs/effectiveness of cross-channel gen AI content.
• Craft test, learn, and optimise plans to driving continuous content improvements.
• Combine diverse data sources to paint an insightful, actionable picture of content performance.
• Analyse performance data and map it to creative recommendations, uncovering insights and opportunities to optimise content.
• Design and maintain dashboards for real-time performance tracking.
• Explore and assess emerging data analytics capabilities of Gen AI platforms.

Requirements

• Hands on experience with the major LLMs and other providers for analytics, data, and insight work.
• Possess strong analytics and data-driven experience, driving insights that push boundaries.
• Demonstrated expertise in setting diverse measurement frameworks for content.
• Deep understanding of ad account setups, metrics, evaluation and how this drives results.
• Proficiency with tools such as Brandwatch, Global Web Index, Audiense.
• Possess a keen eye for detail and critical thinking, driving impactful decision-making.

Culture & Benefits

• Be Ambitious to succeed.
• Be Imaginative to push the boundaries of what’s possible.
• Be Inspirational to do groundbreaking work.
• Be always learning and listening to understand.
• Be Results-focused to exceed expectations.
• Be actively pro-inclusive and anti-racist across our community, clients and creations.