Paid Media Specialist (SEM & LinkedIn Ads)

TL;DR

Paid Media Specialist (SEM & LinkedIn Ads): Manage and optimize multilingual paid media campaigns across Google Ads, Microsoft Bing, and LinkedIn Ads with an accent on demand generation and conversion rate optimization. Focus on driving pipeline and revenue through data-driven campaign management, budget optimization, and collaboration with sales and marketing teams.

Location: Alexandria, Egypt, Hybrid work format

Company

hirify.global is a fast-growing EdTech scale-up building AI-first e-learning software used by global enterprises.

What you will do

• Own and manage multilingual SEM campaigns across Google Ads and Microsoft Bing targeting global markets.
• Plan, execute, and optimize LinkedIn Ads campaigns to drive demand generation.
• Manage and optimize paid media budgets exceeding €500K annually for strong ROI.
• Drive conversion rate optimization initiatives through A/B testing on landing pages and website flows.
• Build reporting frameworks linking paid media performance to pipeline and revenue.
• Collaborate with BDRs, Sales, and Product Marketing to align campaigns with ICP targeting and revenue goals.

Requirements

• Location: Alexandria, Egypt with hybrid work format
• 5+ years of experience in paid media management with expertise in Google Ads and LinkedIn Ads.
• Proven experience managing large paid media budgets (€500K+).
• Experience running multilingual B2B campaigns, preferably in SaaS or tech environments.
• Strong analytical skills with ability to build dashboards and interpret attribution models.
• Excellent English communication skills (written and spoken).

Nice to have

• Fluency in German, French, or Spanish.
• Experience with AI-driven tools and automation platforms.
• Familiarity with LLM optimization tools like ChatGPT.
• Experience collaborating with BDRs or Sales in pipeline-focused marketing.

Culture & Benefits

• Work in a fast-growing AI-first EdTech scale-up.
• Opportunity to gain hands-on AI experience and develop future-proof skills.
• Collaborative environment with cross-functional teams.
• Hybrid work format based in Alexandria.