Localization Partner (MENA)

TL;DR

Localization Partner (MENA): Localizing hirify.global's product, marketing, and content for the Middle East and North Africa (MENA) markets with an accent on cultural relevance and linguistic nuances. Focus on optimizing user experiences, adapting global campaigns, and developing language style guides for Arabic variants.

Location: Dubai, United Arab Emirates

Company

hirify.global is a company that provides a design platform used to create social media graphics, presentations, posters, documents and other visual content.

What you will do

• Identify key opportunities for localization improvements in MENA markets.
• Collaborate with the local team on Product Growth initiatives.
• Tailor educational content for the nuances of MENA markets.
• Evaluate and adapt global messaging, campaigns, and product experiences to resonate with MENA users.
• Provide cultural insights and guidance to global teams to produce content that suits MENA audiences.
• Partner with internal stakeholders to develop language style guides and localization best practices.

Requirements

• Must be an Arabic speaker and fully understand the nuances between different cultures and dialects.
• Understanding of the needs of MENA customers.
• Experience in conversion rate optimization.
• Tertiary experience in conversion rate optimization.
• Open to candidates from a range of backgrounds with valuable experience could include localisation or internationalisation work, content design, product growth.
• Previous experience working for a SaaS or technology company is also highly valued.

Nice to have

• Knowledge of product growth strategies and user acquisition in MENA.
• Experience in marketing or advertising in the MENA market.
• Tertiary education in conversion rate optimisation, literature, or localisation.
• Copy-writing experience.
• Solid understanding of organic growth (SEO and Wordpress).

Culture & Benefits

• Thrive in flat, collaborative environments where ideas can come from anywhere and success is a shared effort.
• Love taking things from chaos to clarity.
• Natural at understanding ambiguous, complex problems and communicating them simply to others.
• Have the drive to see things through despite changes and setbacks.
• Comfortable discussing detail with engineers and ideas with product managers and designers.
• Great with tech (Atlassian project management tools, basic web development).