Senior Data Analyst (Digital Marketing)

TL;DR

Senior Data Analyst (Digital Marketing): Transforming raw marketing data into business-ready insights through advanced ETL/ELT development and BI dashboard engineering with an accent on SQL-based modeling in BigQuery. Focus on building reusable reporting frameworks, ensuring data consistency across GA4/Adobe Analytics, and enabling self-service analytics for stakeholders.

Location: Frankfurt, Germany (Hybrid work model)

Company

International agency providing creative and strategic marketing solutions with a focus on data-driven excellence.

What you will do

• Develop and maintain advanced dashboards in Tableau and Looker Studio.
• Build reusable reporting frameworks for campaign performance and attribution.
• Design, build, and maintain ETL/ELT pipelines in BigQuery.
• Ensure data consistency across GA4, Adobe Analytics, and reporting outputs.
• Implement standardized KPI definitions across business units.
• Support user training and facilitate self-service reporting capabilities.

Requirements

• 7+ years of experience in BI development.
• Advanced SQL skills (BigQuery required).
• Strong experience with Tableau, Looker Studio, GA4, and Adobe Analytics.
• Fluent English (C2 level, written and spoken).
• Proven experience building marketing performance dashboards.

Nice to have

• German language skills.
• Experience supporting digital campaign teams.
• Familiarity with tracking architecture concepts.

Culture & Benefits

• International and inclusive team environment.
• Hybrid work flexibility (work from home on Mondays and Fridays).
• Subsidized meal voucher program.
• Career development and professional training opportunities.
• Wellness perks including gym membership contributions and mental health app access.
• Pet-friendly office with modern ergonomic workspace.