Director, Publishing & Marketing (Gamedev)

TL;DR

Director, Publishing & Marketing (Gamedev): Architecting global go-to-market strategies and publishing operations for high-profile gaming titles with an accent on audience expansion across Premium, F2P, and Live-Ops models. Focus on driving user acquisition, managing cross-functional platform relations, and optimizing marketing spend to maximize player reach and monetization.

Company

hirify.global is a startup multimedia studio known for the hit horror franchise Poppy Playtime, expanding its reach across global gaming markets.

What you will do

• Devise and execute comprehensive publishing strategies for all titles, including branding, pricing, and distribution.
• Own platform relations with partners like Steam, PlayStation, Nintendo, and Apple to secure strategic support.
• Lead and optimize User Acquisition and performance marketing using LTV/ROAS models.
• Represent the voice of the player on the Greenlight Committee, evaluating new game pitches and marketability.
• Collaborate with Creative and Data teams to ensure marketing hooks resonate with target audiences.
• Mentor and grow the marketing team, fostering a culture of accountability and data-driven decision-making.

Requirements

• 10+ years of progressive consumer marketing experience.
• Proven track record of shipping games as a marketing leader in the industry.
• Deep understanding of both Premium and Live-Ops marketing lifecycles.
• Advanced knowledge of marketing analytics and campaign tracking.
• Experience in managing direct reports, contractors, and external agency partners.
• Exceptional cross-functional leadership and consensus-building skills.

Nice to have

• Passion for gaming with a deep understanding of the horror genre.
• Existing relationships with first-party platforms and global gaming media.
• Experience negotiating major global platform co-marketing deals.
• Bachelor's degree or MBA.

Culture & Benefits

• Role offers a fully remote work environment.
• Opportunity to work on a globally recognized indie horror IP with massive reach.
• Collaborative environment with a focus on data-driven growth and creative risk-taking.
• Equal opportunity employer with a commitment to inclusive hiring practices.