Senior Competitive Intelligence Programs Manager (Cybersecurity)

TL;DR

Senior Competitive Intelligence Programs Manager (Cybersecurity): Scaling Competitive Intelligence Programs, deeply understanding why the company wins and loses, and supporting go-to-market and product teams by translating research into focused content. Focus on identity, access, privilege, and AI to improve pipeline and win rate with competitive programs.

Location: United States

Salary: $165,000 – $200,000/year, plus commissions or discretionary bonus

Company

hirify.global, a Palo Alto Networks company, is the global leader in identity security, securing human and machine identities in the modern enterprise with its AI-powered Identity Security Platform.

What you will do

• Orchestrate offense and defense playbooks.
• Lead competitive playbook strategy across key competitors and segments.
• Ensure product launches and messaging are competitively distinct.
• Partner with Enablement to integrate competitive scenarios into training.
• Create high-impact content and executive briefs.
• Distill deep SME input across teams into relevant output.

Requirements

• 5–8+ years in product marketing, competitive intelligence, strategy, or technical marketing (cybersecurity / enterprise software strongly preferred).
• Demonstrated ability to translate complex technical topics into field-ready guidance.
• Strong understanding of identity/security concepts and the curiosity to go deep fast.
• Excellent communication skills, with the ability to tailor messaging from reps to executives.
• Deep experience in identity security and adjacent security platforms.
• Track record of building competitive programs that scale.

Nice to have

• Experience operating through M&A, integration, or large matrix environments.
• Strong grasp of emerging AI/agentic identity and governance trends.

Culture & Benefits

• Equal Opportunity Employer.
• Comprehensive medical, dental, vision, and financial benefits.

Hiring process

• All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, sex, sexual orientation, gender identity, national origin, disability, or protected Veteran status.