Seo Manager (Fintech)

TL;DR

Seo Manager (Fintech): Leading the organic search strategy for a major banking client from an agency side with an accent on managing and delivering the full SEO scope across technical SEO, content, GEO (Generative Engine Optimization), and Google Business Profile. Focus on improving brand’s visibility across AI-powered search platforms and generative experiences, aligning with the standards required for a regulated banking environment.

Location: Dubai, United Arab Emirates. Teams are in the office around four days a week.

Company

hirify.global is WPP’s global media collective, bringing together the best platform, people, and partners to create limitless opportunities for growth in a world where media is everywhere.

What you will do

• Lead the SEO strategy and day-to-day delivery for a banking account across technical, content, local, and GEO workstreams.
• Act as the main point of contact for the client on SEO matters, ensuring smooth communication, alignment, and delivery against agreed objectives.
• Oversee technical SEO audits and implementation planning, covering crawlability, indexation, site performance, mobile usability, structured data, and internal linking.
• Manage and optimize Google Business Profile for branch locations, ensuring listing accuracy, category optimization, updates, reviews, and local visibility improvements.
• Monitor performance across organic search, local search, and AI search visibility, and provide regular reporting with clear insights and actions.
• Identify growth opportunities through keyword research, competitor benchmarking, content gaps, and search trend analysis.

Requirements

• 5+ years of SEO experience, ideally within an agency environment.
• Proven experience managing large or enterprise-level clients.
• Strong knowledge of technical SEO, on-page SEO, content strategy, and local SEO.
• Good understanding of GEO / AI search optimization.
• Hands-on experience with Google Business Profile optimization, especially for multi-location businesses.
• Experience using tools such as Google Search Console, GA4, Looker Studio, SEMrush, and Screaming Frog.

Culture & Benefits

• Investing in employees to help them do their best work.
• Employees can tap into the global hirify.global & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising.
• Benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
• Fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

Hiring process

• If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.