Head Of Customer Engagement And Retention (Fintech)

TL;DR

Head Of Customer Engagement And Retention (Fintech): Lead and develop lifecycle marketing strategy and execution across all customer touchpoints to maximize engagement, retention, and lifetime value. Focus on driving integrated multi-channel customer engagement, optimizing conversion funnels, and managing marketing technology investments.

Location: Singapore, onsite role

Company

hirify.global is a publicly-traded FTSE250 FinTech company operating mobile, web, and desktop trading platforms globally with offices in 18 countries and products in 16 regions.

What you will do

• Define and lead lifecycle marketing strategy from onboarding through retention and winback across all channels.
• Manage lifecycle team covering engagement, retention, CRM operations, web, social, content, and SEO.
• Own lifecycle KPIs including activation rates, engagement, churn, LTV, retention, organic traffic, and social performance.
• Partner with product, analytics, and technology teams to optimize customer journeys and conversion funnels.
• Drive integrated customer engagement through email, push, SMS, social media, web, and content marketing.
• Manage lifecycle budget and MarTech investments across CRM, marketing automation, analytics, and content platforms.

Requirements

• Location: Must be based in Singapore for onsite work
• 12-15 years marketing experience with 5+ years in lifecycle/CRM leadership roles.
• Proven track record in improving customer metrics and lifetime value.
• Expertise in marketing automation, personalization, segmentation, and customer data platforms.
• Strong knowledge of marketing technology stack including CRM, marketing automation, CDP, and analytics.
• Experience with SEO, content marketing, social media strategy, and community engagement.
• Familiarity with privacy regulations such as GDPR and CCPA.