Lifecycle & CRM Lead (Fintech)

TL;DR

Lifecycle & CRM Lead (Fintech): Leading CRM channel strategy and execution to drive personalized, data-driven communications that engage customers and support business objectives across markets with an accent on CRM channel strategy and execution, driving personalized, data-driven communications. Focus on integrated customer journey programs and optimizing technical capabilities.

Location: Raffles Place, Singapore

Company

hirify.global is a publicly-traded FTSE250 FinTech company who run mobile, web and desktop platforms that help our clients trade stocks & shares, leveraged products, Futures & Options and Crypto.

What you will do

• Lead CRM strategy across email, push, SMS, and in-app channels.
• Manage CRM team including campaign developers and lifecycle managers.
• Define segmentation strategies and personalization frameworks.
• Drive testing agenda to continuously improve CRM performance metrics.
• Partner with lifecycle managers on integrated customer journey programs.
• Manage martech platforms and optimize technical capabilities.

Requirements

• 7+ years CRM and lifecycle marketing experience.
• Proven experience leading CRM teams and driving channel strategy.
• Deep knowledge of marketing automation platforms and CRM best practices.
• Strong analytical skills with focus on testing, measurement, and optimization.
• Experience with customer segmentation and personalization at scale.
• Understanding of data privacy regulations and consent management.

Nice to have

• Financial services background highly desirable.
• Stakeholder management skills to influence across marketing and product teams.

Culture & Benefits

• Ambitious environment focused on shipping better product and growing the user base.
• High autonomy and opportunities to do things differently.
• Cross-functional teams laser focused on increasing the number of active clients.