Director Of Traveler Data And Loyalty Analytics

TL;DR

Director Of Traveler Data And Loyalty Analytics: Responsible for building and scaling hirify.global’s global traveler data and loyalty analytics capability with an accent on Traveler 360 data assets, enabling personalized, digitally led traveler engagement across channels and touchpoints. Focus on transforming traveler data into actionable insights and AI‑powered activations that enhance traveler engagement, loyalty, and personalization effectiveness.

Location: Zurich Office, Basel Headquarters

Company

hirify.global is the world’s leading travel experience player with a traveler-centric philosophy and a geographically diverse network, addressing the needs of up to 2.3 billion passengers each year.

What you will do

• Define and lead the global traveler data & loyalty analytics strategy, aligned with Destination 2027.
• Own the Traveler 360 data vision and roadmap, integrating transactional, digital, CRM, loyalty, consumer surveys, behavioral, and external travel data from third-party partnerships.
• Build, lead, and scale a high‑performing global team of analytics, data science, and ML professionals.
• Act as a trusted advisor to senior leadership on traveler behavior, loyalty performance, and personalization impact.
• Develop and operationalize advanced analytics to support traveler segmentation, profiling, and lifecycle analytics.
• Lead the activation of traveler data through AI/ML‑driven use cases, including personalized campaigns, offers, and content.

Requirements

• 10+ years of experience in data & analytics leadership, with strong exposure to B2C, customer, loyalty, digital, or CRM analytics.
• Deep understanding of traveler/consumer behavior, customer journeys, and engagement dynamics in travel, retail, or consumer environments.
• Experience in Customer360 data models, loyalty analytics, or digital B2C experience analytics.
• Strong background in data science, BI, and modern data platforms (e.g. Databricks, Power BI, GCP,…).
• Demonstrated success in AI/ML‑driven personalization and data activation.
• Fluency in English required; additional languages are a plus.

Nice to have

• Experience in complex multinational environments.
• Experience in omnichannel and digital transformation is a significant advantage.

Culture & Benefits

• Work in a company guided by the Destination 2027 strategy.
• Opportunity to drive value by transforming traveler data into actionable insights and AI‑powered activations.
• Collaborate with global and regional stakeholders to embed traveler insights into strategic and operational decision‑making.
• Drive innovation in analytics platforms, data products, and methodologies tailored to traveler data and digital ecosystems.