Senior User Acquisition Manager (SRN)

Location: Fully remote; the option to work from the company's office in Cyprus is also available.

Company

AppQuantum is an international publisher of mobile free-to-play games that supports game studios with marketing, product, and business expertise.

What you will do

• Manage international mobile gaming projects with monthly advertising budgets starting at $300,000 across IAP and IAP+IAA monetization models.
• Develop and implement methodologies for new targeting types and explore additional traffic sources.
• Plan, launch, manage, and optimize advertising campaigns to meet performance KPIs.
• Generate and test hypotheses, analyze campaign results, and identify growth opportunities.
• Automate routine tasks in the procurement and user acquisition processes.
• Collaborate with the creative team and communicate with traffic source representatives.

Requirements

• Proven experience as a User Acquisition Manager in the gaming industry.
• Hands-on experience with Facebook Ads, Google Ads, and TikTok; familiarity with Snapchat and other channels is beneficial.
• Experience with mobile attribution fundamentals and AppsFlyer or Adjust.
• Strong understanding of ROI, ROAS, ARPU, ARPPU, LTV, and other advertising campaign performance metrics, with the ability to analyze and optimize large datasets.
• Knowledge of unit economics and its application to advertising strategies.
• Proven experience managing and scaling advertising campaigns with budgets exceeding $300,000 per month.
• Advanced proficiency in Excel or Google Sheets and BI tools such as Tableau.
• Experience with market analysis and identifying growth opportunities.
• Experience with user acquisition automation tools and automating parts of the acquisition process.
• Strong understanding of A/B testing, including experiment design and result analysis.
• English proficiency at B2 level or higher for negotiations, market analysis, and communication with international partners.
• Knowledge of Russian.

Nice to have

• Familiarity with Snapchat and other advertising channels.
• Understanding of SKAdNetwork principles.

Culture & Benefits

• Flexible work environment with fully remote work from home or the option to work in the Cyprus office.
• Paid holidays and sick leave.
• Competitive salary based on interview results and annual performance reviews, plus a performance-based bonus system.
• Opportunities to attend conferences, workshops, and meetups, as well as English classes.
• Corporate parties, team-building events, holiday gifts, and free lunches in the Cyprus office.

Hiring process

• HR interview.
• Technical interview and test task.
• Final interview followed by a job offer.